Blog: SEO

Search Engine Optimization can not be a one-time implementation, but needs to be integrated properly to become an ongoing effort.

RIP Google Authorship, It Was Great Knowing You

RIP Google Authorship, It Was Great Knowing You

I liked Authorship as a feature because it was adding the “personal” level to the otherwise so nameless desert of Search Engine Result pages. It gave the result a face, tied a real person to it

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The Latest SEO Scam: If You Don’t Rank, You Don’t Have To Pay Us (anymore)

The Latest SEO Scam: If You Don’t Rank, You Don’t Have To Pay Us (anymore)

They promise the client’s website will rank for at least 4 out of 10 keywords/key phrases (of his choice) on the first page of Google within 90 to 120 days. If he does not get ranked, he does not have to pay them ANYMORE.

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Bad Links Or Link Buying Can Really Cost You

Bad Links Or Link Buying Can Really Cost You

‘Link Building’ proposals and other flat out ridiculous claims by those ‘Outsourcing SEO companies’ just fan the fire we have to fight when Google penalizes a site

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Why I Hate the Term SEO & What to Optimize Instead

Why I Hate the Term SEO & What to Optimize Instead

The term “SEO” already implies that you are doing or are about to do the wrong thing. You optimize for Search Engines. Really?
Shouldn’t you instead be optimizing your content, your design, your layout — simply everything on your website for your visitors

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Beware of the Experts: Signs your SEO company is a fake

Beware of the Experts: Signs your SEO company is a fake

Everybody is desperate to get more traffic, more leads and more business. Maybe the survival of your business depends on it.
But beware! There are a lot of snake oil salesmen out there

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