Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Analyzing your visitors’ behavior is crucial when trying to identify performance and conversion issues: Are they staying or are they leaving immediately? Do they complete the checkout process the way you intended it or are they straying or even abadoning their shopping carts?
Where do they come from? How did they find you? Do the keywords they entered in a search engine query box relate to your content? Do they find what they were looking for?
These and many more questions can be answered by implementing a visitor tracking strategy and analyzing the results.
