Social media is here to stay but based on people’s preferences, either by region, personality type, personal connections and influences it is not always the case that visitors to your site are using the “major” services and networks we would like them to. In China, renren.com is the major player, not Facebook.
The wider you cast your net the more fish you’re likely to catch. Besides the big four (Facebook, Twitter, YouTube & LinkedIn) there are multitudes of other ways people find and share content on the web. Giving your visitors ways to share content with their preferred networks can only help you gain more exposure online.
Social Bookmarking Sites
Sharing Services
In addition to the increased number of avenues to sharing they provide, you also benefit from these services analytics. In depth analytics can help you make better editorial and programming decisions that driver greater user engagement. You can learn not only how your pages are shared, but who is doing the sharing, what they are sharing and searching for, who is following their links and how you can tailor content or advertising to each group.