Ah, the internet. The playground for professionals, right?
Because everybody is an expert or a marketer or an influencer or God-know-what-else.
And while I am by no means perfect, after over 20 years in the business, I know a thing or two about the business.
- Sending emails pitching your professional services, outlining your decades of experience, etc from a free email domain like hotmail.com, gmail.com, outlook.com, yahoo.com or similar.
SOLUTION: Get a friggin’ domain name and work on your CI - Using bad grammar in your email.
SOLUTION: Proofread before you hit send. Always. - Starting out your email with “Greetings”, “Friend”, “Greetings, Friend”, or similar
SOLUTION: Cryo-Prison. For you and the Nigerian Prince.
Source: yarn - Sending bulk (spam) emails with template field errors
From: %{name}%
Reply-to: %{name}%
SOLUTION: At least test your spam system before sending spam - Showing “powered by WordPress”, “created with GoDaddy Website Builder”, etc on your oh-so-professional website.
It takes a real professional about 0.5 seconds to find out what platform or framework you’re using.
SOLUTION: Go and pay for real web development - Using bad grammar on your (oh-so-professional) website.
SOLUTION: Proofread before you publish stuff. - Using “Lorem Ipsum” (or other placeholder) text on your (oh-so-professional) website.
SOLUTION: Lots of proofreading and testing before ever hitting publish. - Using stock images. The same ones everybody else is using.
SOLUTION: Hire a photographer and/or graphic designer to create unique imagery and visuals. - Having absolutely zero Contact Information on your website. No address, no phone number, nothing.
SOLUTION: Establish a real and verifiable business presence outside of your parents’ basement.
Did I miss anything in particular? What’s you biggest pet peeve of so-called professionals?
Let us know in the comments!