Running a successful e-commerce store takes a lot more than simply adding a paypal button to your website.
Don’t put a “live support chat” button on your website unless you are in fact dedicated and equipped to provide live support. Scripted or canned responses that have nothing to do with the customer’s issue are never and in no way beneficial to your businessRead more →
Zero to Hero: Unless you have unlimited funds to sustain the proverbial spaghetti-throwing “marketing” strategy, it’s time to get friendly with your dataRead more →
2014 gave us a lot of new ways to (re)target audiences, better tailor our advertising efforts and increase the efficiency of our campaigns; and although the year is not over yet, the numbers speak for themselvesRead more →