Blog: SEO
SEO (Search Engine Optimization) is a big buzzword. Read our “Beware of the Experts” series first before you hire someone to do your SEO.
Beware Of The Experts: Best of 2017
![Beware Of The Experts: Best of 2017](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2017/11/experts2017.jpg&h=280&w=760&zc=1&q=90&a=t)
This year’s most hilarious quotes from so-called experts (and agencies) regarding SEO, Google and what – in their opinion – our President has to do with it
The Biggest Mistake Website Owners Make
![The Biggest Mistake Website Owners Make](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2017/03/analytics-google-data-twitter.png&h=280&w=760&zc=1&q=90&a=t)
Zero to Hero: Unless you have unlimited funds to sustain the proverbial spaghetti-throwing “marketing” strategy, it’s time to get friendly with your data
DMOZ Is Shutting Down On March 14 2017
![DMOZ Is Shutting Down On March 14 2017](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2017/03/DMOZ-TheEnd.jpg&h=280&w=760&zc=1&q=90&a=t)
After 18 years DMOZ, (one of) the oldest, human-curated internet directories will shut down on March 14,
Google’s Mobilegeddon: Why You Need To Be Ready Now
![Google’s Mobilegeddon: Why You Need To Be Ready Now](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2015/04/mobilegeddon2.jpg&h=280&w=760&zc=1&q=90&a=t)
Google’s announcement to integrate a website’s “Mobile-Friendliness” into its search algorithm has caused the biggest stir seen in the community in a long time.
– Don’t leave your visitors behind and money on the table.
– While Google won’t completely delete your website from its index, your customers might drop you
The Content Crisis
![The Content Crisis](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2014/12/lego-content.jpg&h=280&w=760&zc=1&q=90&a=t)
If your website does not contain relevant content for your users to explore, it is the same thing as paying for a huge billboard that says “coming soon”
RIP Google Authorship, It Was Great Knowing You
![RIP Google Authorship, It Was Great Knowing You](https://inlinevision.com/wp-content/themes/invision/tt.php?src=/wp-content/uploads/2014/08/RIP-authorship.jpg&h=280&w=760&zc=1&q=90&a=t)
I liked Authorship as a feature because it was adding the “personal” level to the otherwise so nameless desert of Search Engine Result pages. It gave the result a face, tied a real person to it