Blog: SEO
Why I Hate the Term SEO & What to Optimize Instead
The term “SEO” already implies that you are doing or are about to do the wrong thing. You optimize for Search Engines. Really?
Shouldn’t you instead be optimizing your content, your design, your layout — simply everything on your website for your visitors
Apr 8th, 2013
Landing Page Optimization Test Results: 25% Conversion Lift
This 25% conversion rate increase resulted in $3,000 more revenue compared to the original version of this landing page in only one month. That’s $36,000 a year – all because we decided to try out very simple variants on the page
Mar 11th, 2013
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