FAQs & Blog

Traffic Increases, Goals & Conversion Rates: One Year in Analytics Data

Traffic Increases, Goals & Conversion Rates: One Year in Analytics Data

The ultimate key to better Search Engine Visibility, more traffic and a higher conversion rate is not some black-hat, mysterious technique, instead it’s based on a handful of key principles. What you display on your website and how you display it defines your business’ online appearance and its reputation

Apr 10th, 2013

Why I Hate the Term SEO & What to Optimize Instead

Why I Hate the Term SEO & What to Optimize Instead

The term “SEO” already implies that you are doing or are about to do the wrong thing. You optimize for Search Engines. Really?
Shouldn’t you instead be optimizing your content, your design, your layout — simply everything on your website for your visitors

Apr 8th, 2013

Landing Page Optimization Test Results: 25% Conversion Lift

Landing Page Optimization Test Results: 25% Conversion Lift

This 25% conversion rate increase resulted in $3,000 more revenue compared to the original version of this landing page in only one month. That’s $36,000 a year – all because we decided to try out very simple variants on the page

Mar 11th, 2013