SEO (Search Engine Optimization) is a big buzzword. Read our “Beware of the Experts” series first before you hire someone to do your SEO.
They promise the client’s website will rank for at least 4 out of 10 keywords/key phrases (of his choice) on the first page of Google within 90 to 120 days. If he does not get ranked, he does not have to pay them ANYMORE.
‘Link Building’ proposals and other flat out ridiculous claims by those ‘Outsourcing SEO companies’ just fan the fire we have to fight when Google penalizes a site
The term “SEO” already implies that you are doing or are about to do the wrong thing. You optimize for Search Engines. Really?
Shouldn’t you instead be optimizing your content, your design, your layout — simply everything on your website for your visitors