FAQs & Blog
Traffic Increases, Goals & Conversion Rates: One Year in Analytics Data
The ultimate key to better Search Engine Visibility, more traffic and a higher conversion rate is not some black-hat, mysterious technique, instead it’s based on a handful of key principles. What you display on your website and how you display it defines your business’ online appearance and its reputation
Why I Hate the Term SEO & What to Optimize Instead
The term “SEO” already implies that you are doing or are about to do the wrong thing. You optimize for Search Engines. Really?
Shouldn’t you instead be optimizing your content, your design, your layout — simply everything on your website for your visitors
Landing Page Optimization Test Results: 25% Conversion Lift
This 25% conversion rate increase resulted in $3,000 more revenue compared to the original version of this landing page in only one month. That’s $36,000 a year – all because we decided to try out very simple variants on the page